Building Authority with Off-Page SEO for ‘Remarkable Outdoor Living’

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Thumbnail for a portfolio project about Off-Page SEO & Link Acquisition I did for my client; Remarkable Outdoor Living.

Project Overview

I led off-page SEO and link acquisition efforts for Remarkable Outdoor Living, focusing on increasing domain authority, improving local search visibility, and securing high-quality backlinks from relevant sources. This included auditing and optimising Google Business Profiles for local SEO, conducting digital PR outreach, and acquiring strategic links.

Learn more below!

Google Business Profile Optimisation

  • Audited and SEO-optimised all 7 Google Business Profiles to improve local visibility and consistency

Digital PR Outreach

  • Submitted targeted media pitches as part of ongoing digital PR efforts—regularly monitored opportunities via email & third-party platforms. Submitted pitches where Remarkable Outdoor Living could serve as a relevant, authoritative source to earn backlinks

Digital PR Prospecting

  • Conducted digital PR prospecting by identifying relevant journalists and brainstorming a campaign concept for outreach

Link Acquisition

Led all link acquisition efforts during my time at Remarkable Outdoor Living, with a focus on quality, relevance, and sustainable SEO value.

26 Strategic Optimised Link Placements

Acquired 26 high-quality backlinks over time, prioritising strategic & optimised link placements

  • Carefully vetted each linking domain to ensure it was topically relevant and posed minimal risk, prioritising safe, contextually appropriate placements
  • Also made sure each domain met RMKB’s minimum required standards, like having a certain Domain Authority, or having a minimum amount of traffic
  • Optimised anchor text to ensure it was natural, meaningful, and readable even in isolation
  • Ensured the surrounding content around each link was contextually relevant and written in a way that avoided spam signals or forced insertions
  • Selected specific websites, blog posts, and articles for link placement that made editorial sense for the brand and topic, enhancing the credibility of the link itself

5 Additional Brand Partnership Backlinks

Secured 5 additional high-value backlinks through a brand partnership with Couture Jardin, listed on their Store Locator page as part of Remarkable’s exclusive Australian retail relationship

  • Originally advocated against a global footer link idea (from a stakeholder) due to spam concerns – this approach was also not preferred by the Couture Jardin team, so they agreed to proceed with a placement on the store locator page instead

  • Reviewed the store locator link once live and requested adjustments – from memory, this included removing a nofollow tag and improving the anchor text for SEO value

Performance and Results

Performance outcomes and results from my contract work with Remarkable Outdoor Living can be found on the following page: SEO Contract Work for E-commerce Brand ‘Remarkable Outdoor Living’

Tools Used

  • Microsoft Excel
  • SEMRush
  • Google Sheets
  • Google Business Profile
  • Google Docs
  • Asana
  • Slack
  • SharePoint
  • Microsoft Teams

Table of Contents

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