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I’m Aedán Lawlor, A Digital Marketing Strategist

Are you a small business looking to generate leads and expand your online reach? Contact me for personalized & affordable digital marketing services, empowering you to concentrate on what you do best!

  • Sydney, Australia | Serving Clients Nationwide

  • info@aedanlawlormarketing.com

Image of Aedán Lawlor, Digital Marketing Strategist and founder of Aedán Lawlor Marketing.
Aedán Lawlor, Digital Marketing Strategist, working on a laptop with a tie and shirt.

Aedán Lawlor

Digital Marketing Strategist | PPC, SEO, Paid Social, Email Marketing, & Web Development

“Let’s elevate your online presence and start generating results that matter.”

Google Ads Certified badge, indicating Aedán Lawlor's Google Ads certification.

My Story

About Me

Hi, I’m Aedán Lawlor, a Sydney-based freelancer focused on providing affordable digital marketing services to small businesses. Although I am primarily focused on small business success, my expertise can be applied to help companies of any size flourish with personalized strategies and hands-on support.

With a background in Search Engine Marketing (SEM), I’m skilled in both paid search avenues such as Google Ads Management (or PPC, which stands for pay-per-click) and organic Search Engine Optimization (SEO). Furthermore, I am proficient in lead generation, Google Analytics, email marketing, landing page optimization, paid social media marketing, content marketing, and web development.

My journey began organically, sparked by a quest to promote my own music through Facebook and Instagram ads. Through experimentation and continuous learning, I’ve become a detail-oriented problem solver, leveraging the latest tools to stay ahead. I’ve honed my skills through online courses, mastering SEO, PPC, email marketing, and paid social media, ensuring your business stands out in the digital landscape.

Let’s elevate your brand together!

What I Offer

My Services

I offer a variety of affordable digital marketing services for small businesses, ranging from enhancing your website visibility with SEO (Search Engine Optimization) and PPC (Google Ads) to engaging audiences through Paid Social Media and Email Marketing. Web development, another service I offer, is crucial, as nowadays your website acts as the hub of your business. Opting for my holistic “Digital Marketing Strategy” service involves a macro-level approach, where I combine multiple services to boost your online presence and drive results. Feel free to read more about the individual services below.

SEO (Search Engine Optimization)

Boost your online visibility and climb the Google search results page.

With Search engine optimization (SEO), you can enhance the visibility of your website and attract organic traffic from search engines like Google, ultimately increasing your potential customer reach.

Book A Free Consultation

Google Ads (PPC)

Capture high-intent leads with targeted ads based on user searches.

Leverage Google Ads (PPC), where your website appears in the Google search results, targeting high-intent leads based on their search queries. Search isn’t the only type of Google ad though; other formats like shopping and display ads offer diverse targeting options. PPC (Pay-per-click) advertising means you only pay when people click your ad.

Book A Free Consultation

Facebook & Instagram Ads (Paid Social)

Reach your ideal audience with precise targeting on social platforms.

Leverage paid social to display sponsored content on third-party social media platforms, targeting potential customers. Facebook and Instagram specifically enable strategically placed ads that can be tailored to your target audience’s interests and behaviours.

Book A Free Consultation

Web Development (WordPress CMS)

Create a stunning website that converts visitors into customers.

Craft a robust, professional website—the hub of your business—using WordPress, a user-friendly CMS (content management system), to guarantee an effective online presence in today’s digital landscape.

Book A Free Consultation

Email Marketing

Nurture leads and increase sales with effective email campaigns.

Engage your audience through personalized email campaigns, crucial for nurturing leads and guiding prospects further down the marketing funnel. Keep subscribers informed about your products, services, and promotions, helping you retain repeat customers and foster long-term relationships.

Book A Free Consultation

Digital Marketing Strategy

Unlock your business’s full potential with a tailored marketing plan.

Craft a tailored plan to achieve your business goals by blending my various digital marketing services, including Web Development, SEO, PPC, social media, and email marketing. This comprehensive approach ensures a strategic roadmap for success.

Book A Free Consultation

Dedicated to Small Business Success

Why Choose Me?

Choose me for your digital marketing needs because I prioritize transparency, clear communication, and tangible results. Unlike larger agencies, I offer personalized attention and an inclusive approach for your business’s success while fostering a trusting and transparent partnership.

Affordable Services

Affordable Digital Marketing services — plus, enjoy a free consultation to discuss your needs upfront, no strings attached

Clear and Simple Communication

Skip the industry jargon – I communicate clearly and simply, ensuring you understand every step.

Focus on Results

Your success is my priority – I’m invested in helping you thrive because your success reflects mine.

Image of Aedán Lawlor, Digital Marketing Strategist and founder of Aedán Lawlor Marketing.

High-Quality and Affordable Digital Marketing Services

Tailored for Small Businesses

Actual Customer Reviews

Client Testimonials

Discover what small business owners like you have to say about my digital marketing services. Read testimonials from satisfied clients who have experienced success with my tailored strategies, and see how I can help your business thrive too.

'Zuzanii Designs' logo. 'Zuzanii Designs'--one of my Digital Marketing clients--is a Sydney-based surface pattern designer known for floral designs.

“Before working with Aedán, my business lacked a website and any online presence, which made it challenging to attract attention. However, since I received Aedán’s Digital Marketing Strategy package, everything changed. Now, I have a website that’s gaining traction, I’ve been capturing valuable email leads, and I’ve significantly boosted my brand awareness. Aedán’s professionalism, promptness, and ability to showcase my designs and products exceeded my expectations. I wholeheartedly recommend Aedán’s services to anyone considering them. He’s not only personable and professional but also a creative visionary. Overall, my experience with Aedán was positive and incredibly productive.”

Portrait of Miria, founder of Zuzanii Designs, a former Digital Marketing client.

Miria

Founder of ‘Zuzanii Designs’

Frequently Asked Questions

FAQs

Welcome to the Frequently Asked Questions (FAQs) section. Can’t find what you’re looking for? No worries! Shoot me an email, and I’ll be happy to assist you directly. You can reach me at: info@aedanlawlormarketing.com

How can I get started with your services?2024-03-05T05:41:42+00:00

Getting started with my services is simple! You can reach out to me through the website “contact us” form below or directly reach out to info@aedanlawlormarketing.com to schedule a FREE consultation. During the consultation, we’ll discuss your business goals, challenges, and budget to determine the best strategy moving forward.

How much do your digital marketing services cost?2024-03-05T05:43:07+00:00

The cost of digital marketing services can vary depending on factors such as the scope of work, the complexity of your project, and your specific goals. I offer affordable customized solutions tailored to fit your budget and objectives, ensuring you get the most value out of your investment.

What services do you offer?2024-03-13T01:25:11+00:00

I provide a comprehensive range of digital marketing services tailored to suit businesses of all sizes. My services include SEO (Search Engine Optimization), PPC (Google Ads), Paid Social Media Advertising, Website Development, and Email Marketing. I work closely with clients to develop strategies that drive results and boost online presence. For more information on my services click here.

Can you build a website for my business?2024-03-05T05:44:46+00:00

Yes, absolutely! I specialize in website design and development. Having a strong online presence is crucial in today’s digital landscape, and a well-crafted website serves as the central hub for your business’s online activities. I create websites from the ground up using the WordPress CMS, ensuring they are optimized for performance across all devices, including desktops, laptops, tablets, and smartphones. Your website will not only look great but also function seamlessly to provide the best possible user experience.

How can digital marketing benefit my business?2024-03-05T05:47:17+00:00

Digital marketing offers numerous benefits for businesses, including increased visibility, targeted advertising, improved brand awareness, and higher conversion rates. By leveraging various online channels effectively, businesses can reach their target audience more efficiently and generate results that matter, fostering overall business growth and success.

Is SEO important for my website?2024-03-05T05:47:45+00:00

Absolutely! SEO plays a crucial role in improving your website’s visibility on search engines like Google. By optimizing your site’s content and structure, you can rank higher in search results, attract more organic traffic, and increase your chances of converting visitors into customers.

What is the main difference between SEO and PPC?2024-03-05T04:56:29+00:00

The main difference between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) is how traffic is acquired. SEO focuses on obtaining organic, non-paid traffic by optimizing website content to rank higher in search engine results. On the other hand, PPC involves paying for clicks on ads displayed in search engine results or on other platforms, providing immediate visibility but requiring a direct payment for each click.

How long does it take to see results from digital marketing efforts?2024-03-05T05:49:28+00:00

The timeline for seeing results from digital marketing can vary depending on various factors such as your industry, competition, and the strategies implemented. Typically, a successful Google Ads campaign will take at least 3 months to “mature” and then 4-12 months to develop into a strong campaign, however, you could see promising results in a few days to a week, especially with correctly set up search ads, as they tend to yield more immediate results. On the other hand, SEO, which focuses on organic traffic, typically takes between three and six months to start showing results. In some cases, it can take up to a year to see consistent improvement from SEO. SEO is not an immediate fix — it requires time and effort to see improvements in rankings and traffic.

What sets you apart from larger agencies with more personnel?2024-03-05T04:56:42+00:00

What sets me apart from larger agencies is my commitment to personalized attention, transparency, and affordability. Unlike agencies that may prioritize quantity over quality, I provide clear communication without industry jargon, offer affordable rates, and ensure each client receives the individualized support they deserve. With no hidden fees, a free consultation, and a focus on tangible results, I strive to deliver exceptional service that helps businesses thrive in the digital landscape.

Does My Business Really Need Digital Marketing?2024-03-05T06:03:37+00:00

Although you may not technically “need” digital marketing to have a functioning business, in today’s digital age, the significance of digital marketing cannot be overstated. All businesses, regardless of their size or industry, greatly benefit from a strong online presence facilitated by digital marketing strategies. By engaging with your target audience where they spend a lot of their time – online – digital marketing enables you to enhance brand visibility, attract new customers, foster customer loyalty, and drive overall business growth. Without digital marketing, your business may struggle to compete effectively in the modern marketplace.

How Can I Promote My Business On Google For Free?2024-03-13T01:25:24+00:00

One of the most effective ways to promote your business on Google for free is through SEO, or Search Engine Optimization. SEO involves optimizing your website’s content and structure to rank higher in search engine results pages (SERPs) for relevant keywords. By implementing SEO strategies, you can increase your website’s visibility and attract more organic traffic from Google searches. Working with a professional like myself who specializes in SEO can be highly beneficial, as they have the expertise and experience to implement effective SEO tactics that drive results and help your business succeed online.

How Can I Market My Business Fast?2024-03-05T06:09:19+00:00

To market your business quickly, consider leveraging digital marketing channels that offer immediate results. Social media platforms like Facebook, Instagram, and Twitter allow you to create targeted ads and reach your audience in real-time. You can also utilize pay-per-click (PPC) advertising on search engines like Google to drive instant traffic to your website. Email marketing is another effective strategy for rapidly reaching your audience and promoting your products or services.

What Are Paid Social Media Ads?2024-03-05T06:14:07+00:00

Paid social media ads refer to advertisements that businesses pay for to promote their products or services on social media platforms such as Facebook, and Instagram. These ads are strategically targeted to reach specific audiences based on demographics, interests, behaviours, and other criteria, making them highly effective for reaching potential customers. Contrary to what you may think, social media advertising can be beneficial for businesses of all demographics, not just younger audiences. In fact, a significant portion of internet users in older age groups also use social networking sites, highlighting the potential reach and impact of paid social media ads across all demographics.

Is Email Marketing Still Effective?2024-03-05T06:17:52+00:00

Yes, email marketing remains one of the most effective digital marketing strategies for businesses. Despite the rise of social media and other communication channels, email continues to offer a direct and personal way to engage with your audience. The ability to directly send out messages to all your customers at once is a unique and powerful aspect of email marketing that you don’t really see in any other digital marketing channels. With email marketing, you can nurture leads, build relationships with customers, promote products or services, drive website traffic, and increase sales.

GET IN TOUCH WITH ME

Contact Me for a Free Consultation

Ready to take your small business to the next level with tailored digital marketing strategies? Whether you’re seeking answers about my services, eager to discuss a potential project, or just want to say hello, I’m here for you. Fill out the contact form below to schedule your free consultation and let’s make magic happen!

Let’s Supercharge Your Online Growth

Need to get in touch? Either fill out the contact form with your inquiry or email me directly below!

  • Sydney, Australia

  • info@aedanlawlormarketing.com

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