Building Scalable SEO Systems for ‘Remarkable Outdoor Living’

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Thumbnail for a portfolio project about Research & Internal SEO Processes I built for my client; Remarkable Outdoor Living.

Project Overview

To support long-term scalability and consistency in SEO execution, I developed a comprehensive internal SEO framework for Remarkable Outdoor Living. This included producing a detailed 43-page audit to identify sitewide opportunities and challenges, and creating 12 Standard Operating Procedures (SOPs) covering key SEO activities. These resources enable the team to make informed decisions, streamline workflows, and maintain SEO best practices beyond the contract period.

Learn more below!

Initial Sitewide SEO Audit

  • Produced a comprehensive 43-page SEO audit at the beginning of the contract, detailing the site’s status across on-page, technical, and off-page SEO. While the audit served as a strategic roadmap, initial priorities were largely guided by pre-existing plans from the RMKB team, with my recommendations actioned selectively based on urgency or ease of implementation

Developed 12 SEO SOPs (Standard Operating Procedures)

Created and maintained 12 SOPs (Standard Operating Procedures).

Category Page Optimisation

  • SOP for SEO-Optimising Product Category Pages (Collection Pages in Shopify)

Sales Page Optimisation

  • SOP for SEO-Optimising Sales Event Landing Pages

Store Page Optimisation

  • SOP for SEO-Optimising Store Location Pages

Google Maps Optimisation

  • SOP for SEO-Optimising Google Maps Profiles (Google Business Profiles)

Blog Content Process

SOP for Creating Blog Content, Including:

  • SOP for Finding & Using Related Keywords (Secondary & Semantic Keywords)
  • SOP for Conducting Competitive Analysis
  • SOP for Creating Blog Brief

Soft 404 Resolution

  • SOP for Approaching & Resolving Soft 404 Errors

4xx Error Resolution

  • SOP for Approaching & Resolving 4xx Status Codes

YouTube SEO Process

  • SOP for SEO-Optimising YouTube Video Uploads

Digital PR Approach

  • SOP for Approaching Digital PR

Performance and Results

Performance outcomes and results from my contract work with Remarkable Outdoor Living can be found on the following page: SEO Contract Work for E-commerce Brand ‘Remarkable Outdoor Living’

Tools Used

  • Google Docs
  • Google Sheets
  • Notion
  • Google Drive
  • SEMRush

  • Screaming Frog

  • PageSpeed Insights

  • Ahrefs SEO toolbar Google extension
  • Asana
  • Slack
  • SharePoint
  • Microsoft Teams

Table of Contents

Thumbnail for a portfolio project about Technical SEO I did for my client; Remarkable Outdoor Living.Improving Site Performance with Technical SEO for ‘Remarkable Outdoor Living’
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