Driving Organic Growth with On-Page SEO for ‘Remarkable Outdoor Living’

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Thumbnail for a portfolio project about On-Page SEO I did for my client; Remarkable Outdoor Living.

Project Overview

I led the on-page SEO strategy for Remarkable Outdoor Living, focusing on improving organic search visibility, driving qualified search traffic, and supporting business growth through content optimisation. This included the optimisation of collection (product category) and location pages, SEO content for major campaigns like sales events, strategic support for geographic expansion, and the development of internal tools like a collaborative SEO content calendar.

Learn more below!

Collection (Product Category) Page Optimisation

  • Completed a full SEO content rewrite of 117 product category pages (“collection pages” in Shopify)—including product material pages and brand-specific pages—focusing on keyword optimisation to improve search performance and on-page value

Sales Campaign Page Optimisation

  • Developed and implemented fully optimised SEO content for 12 major sales campaigns throughout the year—this included 14 optimised product collection pages and 6 landing pages based on keyword and competitor research

Store Location Page Optimisation

  • Completed a full SEO content rewrite for 9 store location pages, with an emphasis on local SEO optimisation and targeting region-specific search intent

Market Research for Potential Expansion

  • Conducted in-depth SEO research and strategic preparation to support potential expansion into SA, NT, and WA—including keyword research, competitive landscape analysis, and cost estimations

Built SEO Calendar System

  • Designed and built a dynamic, collaborative SEO content calendar in Notion, allowing for streamlined tracking of blog progress, review stages, and publishing status across the team

Led SEO Brand Repositioning Strategy

  • Directed the on-page SEO content strategy for the Couture Jardin brand repositioning, shifting messaging from luxury-focused to commercial-grade applications

Performance and Results

Performance outcomes and results from my contract work with Remarkable Outdoor Living can be found on the following page: SEO Contract Work for E-commerce Brand ‘Remarkable Outdoor Living’

Tools Used

  • Shopify
  • SEMRush
  • Ahrefs SEO toolbar Google extension
  • Microsoft Excel
  • Google Sheets
  • Google Docs
  • Google Drive
  • Google Trends
  • Google Analytics
  • Google Search Console
  • Notion
  • Asana
  • Slack
  • SharePoint
  • Microsoft Teams

Table of Contents

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