Email Marketing Campaign – Kartra, Nurturing Leads, Engagement

Portfolio Project

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Project Overview

In this project, I utilized the capabilities of Kartra to execute a targeted Email Marketing campaign for a creative client. The primary objective was to nurture leads I already generated for the client previously from a high-converting landing page. Over six strategically spaced emails, I seamlessly integrated and nurtured leads within the client’s email list, fostering increased traffic and meaningful engagement.

Lead Integration and List Building

Email Marketing Automation

  • Used Kartra to streamline the email marketing process, ensuring efficient and consistent communication.

Engagement-Focused Email Sequence

  • Crafted a sequence of welcoming and engaging emails that posed questions to leads and promoted the client’s website content.
  • Encouraged leads to explore the website, resulting in increased traffic and meaningful interaction.
Screenshot of Email #1 (Welcome Email)
Screenshot of Email #3

Results

  • Successfully increased website traffic as nurtured leads actively engaged with the emails.
  • Nurtured a valuable list of leads for the client, laying the groundwork for future promotional opportunities.

This Email Marketing campaign not only illustrates my technical proficiency with Kartra but also underscores my understanding of the fundamentals of creating compelling content for effective communication. Despite its size, the project showcases my ability to strategically manage and nurture leads, laying the groundwork for sustained audience engagement and future promotional achievements.

Tools Used

  • Kartra
  • Google Ads

Table of Contents

Thumbnail for a portfolio project about a Paid Social Media campaign I ran for my client; Zuzanii Designs.Paid Social Advertising for E-commerce: Facebook and Instagram
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