20% Conversion Rate – Google Ads, Lead Gen, Optimized Landing Page

Zuzanii, a Surface Pattern Designer based in Sydney, faced initial challenges in establishing her presence in the competitive digital landscape. Eager to amplify her reach and build a dedicated audience, she enlisted my assistance to devise a comprehensive strategy.

I executed a focused Google Ads campaign tailored for the Australian market, navigating tight budget constraints ($150 AUD) with strategic precision. In the span of only 18 days (which is typically not long enough for an optimal Google Ads campaign), from December 17th to January 3rd, my meticulous planning and execution not only captured valuable email leads for Zuzanii but also achieved an outstanding 20% conversion rate.

These leads were then seamlessly integrated into an email sequence, empowering Zuzanii to retarget and cultivate a loyal audience, ultimately promoting her insightful blog posts and distinctive products.

This project underscores my proficiency in creating and managing Google Ads campaigns, emphasizing strategic keyword targeting, bid optimization, compelling ad copy creation, and the achievement of exceptional conversion rates on Kartra-built landing pages.