Paid social media ads refer to advertisements that businesses pay for to promote their products or services on social media platforms such as Facebook, and Instagram. These ads are strategically targeted to reach specific audiences based on demographics, interests, behaviours, and other criteria, making them highly effective for reaching potential customers. Contrary to what you may think, social media advertising can be beneficial for businesses of all demographics, not just younger audiences. In fact, a significant portion of internet users in older age groups also use social networking sites, highlighting the potential reach and impact of paid social media ads across all demographics.