One of the most effective ways to promote your business on Google for free is through SEO, or Search Engine Optimisation. SEO involves optimising your website’s content and structure to rank higher in search engine results pages (SERPs) for relevant keywords. By implementing SEO strategies, you can increase your website’s visibility and attract more organic traffic from Google searches. Working with a professional like myself who specialises in SEO can be highly beneficial, as they have the expertise and experience to implement effective SEO tactics that drive results and help your business succeed online.