Although you may not technically “need” digital marketing to have a functioning business, in today’s digital age, the significance of digital marketing cannot be overstated. All businesses, regardless of their size or industry, greatly benefit from a strong online presence facilitated by digital marketing strategies. By engaging with your target audience where they spend a lot of their time – online – digital marketing enables you to enhance brand visibility, attract new customers, foster customer loyalty, and drive overall business growth. Without digital marketing, your business may struggle to compete effectively in the modern marketplace. However, marketing works best when it’s built on a strong foundation. If the product or service doesn’t meet customer expectations or if operations are lacking, no amount of marketing will create lasting success. A solid offering paired with effective marketing is what drives sustainable business growth.